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Meta Ads, unfiltered

Notes from ten years of running Meta ad accounts: what is leaking budget, what actually scales, and what I would fix first.

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Meta AdsJul 28, 2026 · 4 min read

Why Most Meta Ads Audits Fail (And How to Fix Them)

Most Meta Ads audits are a complete waste of time. If you’ve ever paid an agency or hired a freelancer […]

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