Direct-Response Media Buyer
Trusted by 100+ Ecommerce & DTC Brands

Meta Ads Media Buyer $30M+ Ad Spend Managed

Not a generalist who picked up Meta last year. Ten years in one platform, working with DTC, lead-gen, and high-ticket brands spending $5K to $500K a month.

HIGHER ROAS
LOWER CPA
MORE PURCHASES
PROFITABLE SCALE
LOWER CPL
MORE REVENUE
BETTER AOV
MORE QUALIFIED LEADS
HIGHER ROI
HIGHER ROAS
LOWER CPA
MORE PURCHASES
PROFITABLE SCALE
LOWER CPL
MORE REVENUE
BETTER AOV
MORE QUALIFIED LEADS
HIGHER ROI
Trusted Worldwide

MY CLIENTS

Partnering with ambitious brands across the globe to build, launch, and scale.

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Portfolio

Results, Not Screenshots

Real accounts, real numbers. Ask me for the full breakdown on the call.

E-commerce & DTC

Meta Ads accounts scaled for fashion, jewelry, and product bundles.

30-Day ROAS

4.97x

Return on ad spend for a fashion label's evergreen catalogue.

$45K spend · 30 days

Purchase ROAS

6.28x

Structural rebuild on an underperforming jewelry ad account.

$18K spend · 21 days

Scaled Account

9,000+

Purchases delivered during a single peak-season push.

30-day scaling window

Lead Generation

Meta Ads for clinics, service businesses, and B2B — real booked appointments and qualified leads, not fake fills.

Physiotherapy Clinic

$10

Cost per lead

50%

Lower than before

Local service · appointments booked weekly

B2B SaaS Platform

$2.50

Cost per lead

2,122

Leads generated

Two-year retained account

High-Volume Campaign

42K+

Qualified leads

$0.10

Per lead, at scale

National lead-gen rollout

Google Ads

Search and Shopping running alongside Meta, so buyers get caught wherever they start looking.

Underperforming Account, Rebuilt

+29%

More conversions

-27%

Lower cost per lead

First 30 days after takeover

High-Ticket Search Account

385 purchases

Search intent captured for a high-ticket, considered-purchase brand.

$50K spend · 30 days

Inside The Accounts

Real Ads Manager and Google Ads dashboards. Ask on the call and I'll share the full breakdown, live.

Ads Manager dashboard for a luxury jewelry brand
Luxury Jewelry Brand

519 purchases in 24 hours

$90K+ managed in a single day across 1,247 ad sets during peak season.

View full breakdown
Ads Manager dashboard for a B2B SaaS platform
B2B SaaS Platform

$2.50 per lead at scale

$140K spend across 2,122 ads tested, with weak angles killed before they drained budget.

View full breakdown

What clients are saying about me.

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My Process

How I Run Your Account

Step 01

01

Find The Leak

Before touching budget, I audit tracking, structure, and creative. Most accounts are losing money in a place the owner hasn't looked.

Step 02

02

Fix The Foundation

Pixel and CAPI corrected, account rebuilt around TOF, MOF, and BOF. Optimising on broken data is just expensive guessing.

Step 03

03

Test With A System

Hooks and angles tested in a proper framework. Losers killed fast, winners scaled — no boosting whatever was made last week.

Step 04

04

Scale Without Breaking

Spend increased in controlled steps, with clear rules for when to push and when to hold, so your cost per sale doesn't climb with your budget.

WHY WORK WITH ME

The Difference Is Judgment

Anyone can launch a campaign. Knowing which number to trust, which creative to kill, and when to leave an account alone — that only comes from a decade of doing it.

Judgment, Not Guesswork

Ten years of running accounts means I've already seen what your account is about to do. Most decisions aren't hard when you've made them a thousand times.

Restraint Is A Skill

Knowing when not to touch an account is worth as much as knowing when to scale it. Most accounts are damaged by over-management, not under-management.

Nothing Handed Off

Your account isn't passed to a junior after you sign. The same person stays in it, every day, for as long as we work together.

Long Relationships, Not Contracts

My clients stay because the work holds up, not because a contract locked them in. That's the only retention strategy I've ever needed.

Selective By Design

A small number of accounts at any time. It's the only way to give each one real attention, and it's why I'll tell you honestly if I'm not the right fit.

Ownership, Not Reporting

I treat the budget like it's mine. Every decision gets made the way I'd make it if the money were coming out of my own account.

Media Buyer & Creative Strategist

About Me

Straight answers, clean accounts, and no surprises in the reporting.

Zain Kaleem

I'm Zain Kaleem, a Meta Ads media buyer working with e-commerce and lead-gen brands. Most of my clients came to me after someone else. Usually the previous person wasn't lazy — they were just optimistic in the reporting and quiet when things slipped. So the first thing I set up isn't a campaign, it's the habit of telling you the truth early. If a week goes badly, you hear it from me before you notice it yourself.

The rest is unglamorous. Fix the tracking so the numbers mean something. Test with a system instead of a hunch. Scale in steps small enough that nothing breaks. Ten years in and I haven't found a shortcut worth taking.

You'll always know exactly what's happening in your account, including the parts I'd rather not report.

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Ads Tested

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Managed

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Years Experience

Zain Kaleem, Meta Ads media buyer

Zain Kaleem

Media Buyer & Creative Strategist

Ready to transform your Meta performance? Let's create something extraordinary together.

Questions?

I got answers.

What types of businesses do you work with?+
DTC and e-commerce brands, clinics and local service businesses, agencies who need a media buyer under the hood, and B2B companies running lead gen. The offer matters more than the industry — if there's margin and a page that converts, Meta usually works.
What's your minimum ad spend?+
I work with brands spending at least $5K a month on ads. Below that, the account doesn't get enough data to test properly, and you'd be paying me to guess. If you're under that, I'll tell you on the call and point you in a better direction.
Do you handle creative too, or just the buying?+
I handle creative strategy — hooks, angles, offer positioning, and what to test next. I'll tell your editor or designer exactly what to make and why. If you don't have anyone producing creative, that's worth raising early, because ad accounts stall without a steady supply of it.
Do you offer a trial or a smaller first step?+
Yes. Most clients start with a paid audit — a full teardown of the account, tracking, and creative, with a prioritised fix list. You keep the findings whether you hire me after or not. It's the lowest-risk way to see how I think.
What if it doesn't work?+
If I can't move your numbers in the first month, you get 50% of the fee back, no questions asked. I'd rather lose half a retainer than have someone paying me for work that isn't landing.
How do you take payment?+
Bank transfer, Wise, or Payoneer, or through Upwork if you'd prefer the contract handled there. Invoiced monthly.
Pricing

The Difference Is Scope. Never The Standard.
Whichever level you pick, your account gets run the same way.

Not a package of tasks. A person who owns the outcome.

Growth

$997/month

For brands spending $5K–$20K monthly

  • One person accountable for your cost per sale
  • Your account, understood properly before anything is changed
  • Decisions you can question, with answers you'll understand
  • Creative direction — what to make next, and why
  • Tracking corrected so your numbers mean something
  • A weekly note that says what happened, including the bad weeks
  • Reachable directly, every day, no ticket system
  • No lock-in. Leave whenever the work stops earning it.
Book a Call →
✦ Most Popular

Scale

$1,997/month

For brands spending $20K–$100K monthly · Limited availability

  • Everything in Growth, plus:
  • Google running alongside Meta so you're not one algorithm away from trouble
  • Server-side tracking built properly, not patched
  • Honest input on your offer and landing page, even when it's not what you want to hear
  • A standing monthly session on where the business goes next
  • Priority on my time when something urgent happens
  • 50% back on month one if I can't move your numbers
Book a Call →
Free

Account Audit

Not sure I'm the right fit? I'll go through your account, tracking, and creative and hand you a prioritised fix list — yours to keep whether you hire me or not. Most people find at least one thing quietly costing them money every month.

Get Your Free Audit →

Need Something Bigger?

Over $100K a month, several brands under one roof, or a media buyer white-labelled under your agency. Book a call and I'll build it around what you're actually running.

Book a Call →

Ready to Scale?

Let's discuss how I can transform your business. Book a free consultation with our expert team.

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Support

Book Your Free Consultation

Pick your time directly from our calendar

Questions? Call us directly

+1 (406) 287-4224

Zain

Straight answers, clean accounts, and no surprises in the reporting. I treat every ad budget like it's my own.

✓ 2,000+ Ads Tested
✓ $30M+ Managed
✓ 10 Years Experience

My expertise includes:

→ Meta Ads Management
→ Creative Strategy & Testing
→ Conversion Tracking
→ Account Audits
→ Google Ads

Ready to Scale your brand?

Talk on Whatsapp
📞 +1 406 287 4224
✉️ contact@zainkaleem.com
📍 Karachi, Pakistan

© 2026 Zain. All rights reserved.